TASK 3: VISUAL ANALYSIS
18/11/2023- /11/2023 (Week10 - Week 14)
Ang Siu Boon (0345135)
Design Principles (Bachelor's Degree (Hons) in Computer Science)
Visual Analysis
For the last task visual analysis, we are first required to select a goal
from 17 United Nations Sustainable Development Goals (UNSDG). After
several deliberations, I've decided to proceed with UN SDG 15 which is "LIFE
ON LAND". I chose SDG 15, "Life on Land," since it is crucial in
addressing environmental sustainability and sustaining terrestrial
ecosystems. This aim appeals to me because of the worrisome rate of
deforestation, biodiversity loss, and natural habitat deterioration around
the planet. The SDG focuses on Life on Land in order to combat
desertification, halt and reverse land degradation, and avoid biodiversity
loss. This aim recognizes the complicated relationship that exists between
healthy ecosystems, human well-being, and the general health of our world.
SDG 15 is critical for ensuring a balanced and sustainable cohabitation
between humankind and the natural world because forests and other land-based
ecosystems play a critical role in regulating climate, supplying resources,
and supporting innumerable species.
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Figure 1.0 Robin Wood Environmental Poster - Deer |
This artwork has been selected to correspond with the crucial issue of SDG 15, "Life on Land," because it provides a dramatic visual portrayal of environmental challenges. The intentional contrast between the lively, life-filled half and the bleak, deforested half serves as a strong metaphor for the repercussions of unsustainable practices. The design characteristics of the artwork, such as balance, focus, and repetition, contribute to its efficacy in emphasizing the need of conserving our planet's terrestrial ecosystems. By selecting this artwork, I hope to use its powerful images to raise awareness and push for long-term solutions in support of SDG 15.
Observation
The Robin Wood Environmental Poster, which portrays a deer that provides a visually striking remark on the serious issue of deforestation, connecting with the ideals of Sustainable Development Goal 15 (SDG 15), which focuses on "Life on Land." The poster divides its composition carefully, with one half displaying a image of a deer and the other presenting a scene of deforestation, with trees being cut by construction. The color contrast between the rich, natural tones and the desaturated, dreary countryside serves as a compelling visual representation. The additional space between the poster and the art has allows viewers to focus and concentrate on the severity. The composition's balance and emphasis on the environmental narrative effectively express the critical need to prevent deforestation and protect terrestrial ecosystems, which aligns with SDG 15 objectives.
The Robin Wood Environmental Poster, which portrays a deer that provides a visually striking remark on the serious issue of deforestation, connecting with the ideals of Sustainable Development Goal 15 (SDG 15), which focuses on "Life on Land." The poster divides its composition carefully, with one half displaying a image of a deer and the other presenting a scene of deforestation, with trees being cut by construction. The color contrast between the rich, natural tones and the desaturated, dreary countryside serves as a compelling visual representation. The additional space between the poster and the art has allows viewers to focus and concentrate on the severity. The composition's balance and emphasis on the environmental narrative effectively express the critical need to prevent deforestation and protect terrestrial ecosystems, which aligns with SDG 15 objectives.
Analysis
Robin Wood's "Polar Beard Deforestation Poster" uses successful design
concepts to express a dramatic message about the impact of deforestation on
biodiversity, coinciding with SDG 15 - Life on Land. The deliberate
composition of the half-deer, half-deforested environment draws attention and
acts as a focal point, emphasizing the balance between undisturbed
wildlife and the repercussions of human activity. This deliberate
emphasis on contrast produces visual tension, eliciting an emotional
response and effectively communicates the gravity of the environmental issue
at hand.
With the brilliant, natural tones on one side starkly contrasted with the
subdued, desaturated hues of the deforested half. This contrast not
only highlights environmental degradation, but also the loss of vitality and
biodiversity. Furthermore, the dynamic composition, with the deer emerging
from the unspoiled terrain into the deforested zone, increases the visual
impact and points out the narrative of the consequences of unregulated
deforestation.
Furthermore, the placement of construction materials among the deforested
trees emphasizes the human-caused aspect of environmental deterioration,
emphasizing the role of unsustainable practices. The deforested half's
intentional repetition of tree-cutting visuals highlights the negative
consequences of such actions. Overall, the design components in this poster
effectively add to its visual impact, allowing viewers to emotionally connect
with the urgent message of biodiversity preservation and the crucial need for
sustainable land management, thereby supporting the SDG 15 goals.
Interpretation
Robin Wood's "Polar Beard Deforestation Poster" provides an in-depth
interpretation that goes past its visual impact. The intentional blending of a
half-deer, half-deforested environment serves as a compelling metaphor for the
effects of deforestation on wildlife and ecosystems. The poster's bright half,
symbolized by the majestic deer, depicts the natural appeal and energy of
untouched nature. In stark contrast, the deforested half, marked by cut trees
and structures, reveals the brutal truth of human activity.
The general design and symbolism of the poster emphasize the importance of
maintaining terrestrial ecosystems, which aligns with the aims of SDG 15. The
artwork transcends its visual appeal in this interpretation, becoming a
compelling call to action. It encourages people to consider their involvement
in environmental protection and advocates for sustainable land management
practices to safeguard the survival of Earth's unique ecosystems and the many
species that inhabit them.
VISUAL REFERENCE
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| Figure 2.0 Half Dry Land, Half Floral Land |
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| Figure 2.1 Veer Prevention of Environmental Exploitation Poster |
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| Figure 2.2 Robin Wood Environmental Poster - Polar Bear |
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| Figure 2.3 Cut A Tree. Kill A Life Poster - Malaysian Nature Society |
DESIGN PROCESS
FIRST IDEA
First, I tried creating my own model of the earth by referencing
Figure 2.1. I hopped into Adobe Photoshop and start doing some sketches.
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| Figure 3.0 Earth Design Process |
Based on the above figure, I roughly sketched out a Blue circle and add
some colors to differentiate land, sea and sky. I then used the
'Smudge Tool' to smudge it around to make it look more
natural. I also then refined it but adding some tiny details. The 'Brush Tool' was also used to add some effect and random effect to make the earth look
more natural.
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| Figure 3.1 Barred Earth Design Process. |
I drew out a sample cracked land and then used the 'Stamp Tool' to make a wider area so that I can use it for the other half of the earth. However, with this method, I found out that the design is not consistent and even. The cracks does not align nicely and the effect does not harmonized well. I then tried again to make it more consistent
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| Figure 3.2 Combining Both Design |
I used the 'Elliptical Marquee Tool' to make a perfect uniform circle in both deign and then the 'Eraser Tool' to remove the excess part. I put them together and erased half of each to make a perfect Balance in the artwork. I then made it look more 3 Dimensional by adding some shadow and lighting to give the image more depth instead of it looking 2 Dimensional using the 'Clipping Mask'.
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Figure 3.3 Rotating Design to Emphasize Life on Land |
Instead of left and right I decided to rotate the design 90 degree to up and
down as I would also like to emphasize the meaning Life ON Land.
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| Figure 3.4 Adding Elements to contrast the different condition |
Next, I added a tree on the lively side and a factory on the barren side to contrast and exaggerate the emotion of the situations.
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| Figure 3.5 Adding lifeforms |
Next I added some lifeforms to further describe the SDG goal 15.5 that translate into taking swift and decisive action to stop biodiversity loss, lessen the degradation of natural ecosystems, and save endangered species from becoming extinct. Thus explain the insertion of such animals which are inclined to be extinct.
SECOND IDEA
For the second draft, I tried trying the ideas that Dr. Yip provided. I then
thought and tried adding outlines of the most endangered animals in Malaysia
such as our native monkeys the Orangutan, the unique colored Malayan Tapir,
and the treasured Rhinoceros Hornbill. For this draft I based it on
Figure 2.3
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| Figure 3.6 Idea 2 Draft |
However, as critiqued by Dr. Yip, the illustration did not portray the
meaning of "Deforestation" well. A images of felling is more suitable for
the poster. Hence, I proceed with my next draft. For Draft 3, I would love
to emphasize on only one animal. After several though process, what other
best option than the Malayan Tiger! It is out Malaysia's National Animal
and it is also endangered. The tiger has been widely portrayed throughout
Malaysia such as National Teams using the word "Harimau". Our first local
car "Proton" and even Maybank using the tiger as their logo. So it is an
opportunity to use this for my poster. I referenced Robin Wood's poster
and it gave me some idea.
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| Figure 3.7 Images Dr. Yip found for References |
THIRD IDEA
After draft 2, Dr Yip showed some images from Google to provide me
some more idea. That's when I though up of an Idea. I then decide to
have an aerial view on a forest where there will be chopped down trees
which shaped like a tiger.
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| Figure 3.8 Draft 3 Work Process |
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| Figure 3.9 Using the Lasso Tool |
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| Figure 3.10 Filling gaps with Stamp Tool |
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| Figure 3.11 Tiger silhouette becoming more prominent |
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| Figure 3.12 Tiger image found online |
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| Figure 3.13 Updated artwork after referencing |
Thankfully, I found an almost similar anatomy of a tiger which my artwork
looks like so that I can reference it. It felt like this poster design was
meant to be. I'm already satisfied which the outcome but I'm just not done
yet. I tried adding some more elements and touch to make the tiger stand out
more.
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| Figure 3.14 Adding tiger stripe marks |
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| Figure 3.15 Adding Faint tiger image. |
To provide contrast on the overall situation I added a title "Life On Land"
which is my current SDG to emphasize the urgency of maintaining and saving out
beloved tigers.
I then combined some the artwork and tweaked a little bit to make the overall illustration neat and nice.
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| Figure 3.16 Added Poster Title "Life On Land" |
It doesn't look like a poster without some context, messages, slogan to
spread the SDG. Therefore, I cracked my brain to think of a phrase in such
to spread awareness to the viewers just like other posters.
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| Figure 3.17 Slogan Message for Poster |
I then combined some the artwork and tweaked a little bit to make the overall illustration neat and nice.
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| Figure 3.18 Combined artwork. |
Dr. Yip gave some advice on the placement and the design. She advised to avoid
the tiger stipes as it is to bizarre as it blocks out some of the details in
the artwork. She also mentioned about the font size, font location, and the
font family. I then did some final touch up before finalizing my poster.
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Figure 3.19 Improved Artwork
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I added the SDG 15 logo and changed the title to make the poster more unique and diverse. The new title "THE LAST ROAR" also highlights the critical conditions of the Malayan Tigers.
FINAL
Roar for Conservation: Protect Malayan Tigers
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Figure 3.20 Visual Analysis Final |
Rationale : The visual analysis poster employs fundamental design elements to maximize its impact. The use of negative space, notably within the tiger-shaped deforested area, calls attention to the emptiness left by deforestation while simultaneously adhering to the design ideal of simplicity. This deliberate minimalism improves the clarity of the visual message, ensuring that viewers understand the importance of the issue. The color scheme, which transitions from vivid greens to desaturated browns, adheres to principles of to color theory. This transition not only represents the ecological shift induced by deforestation, but it also evokes an emotional response, increasing viewer involvement.
REFLECTION
Reflecting back on my poster "Roar for Conservation: Protect Malayan Tigers" for my final task in Design
Principles, it became an evidence that this artwork serves as a powerful
call to action. The selection of fine greenery with the deforested land that
is shaped like a silhouette of a tiger immediately captures the attention,
which effectively convey the message to the viewer about the urgency of the
current situation. This imagery is well aligned with Sustainable Development Goal 15, which
emphasizes the need of preserving life on land.
The poster's general composition is clear and concise, ensuring that the
message is easily consumable. The use of bold typeface for crucial phrases
improves readability and highlights important information. The inclusion of
the SDG logo strengthens the campaign's connection to larger global
projects, establishing legitimacy and a sense of universality.
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